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The Razors Edge with Barbara Giamanco|Sales|Social Selling|Marketing|Customer Experience|Technology|Business

If you want to learn from the best minds in B2B sales, marketing, service, and technology, The Razor's Edge podcast is for you. After 25+ years in Sales, Barb understands the challenges that sales leaders and salespeople face. Barb is the co-author of The New Handshake: Sales Meets Social Media and authored the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy. In this podcast, Barb interviews authors, practitioners, and sales, marketing, service, and technology leaders from across the globe who share their expertise on everything from selling and marketing strategies and skills, engaging buyers online with social selling, top trends in technology to drive increases in revenue and pipeline and much more. www.barbaragiamanco.com
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Jul 2, 2015

According to Gallup, 71% of American workers today are disengaged or actively checked out of their jobs, which creates a serious problem for organizations.

Why? 70% of customers' brand perception is determined by the EXPERIENCE with people. I'm not surprised. I see this a lot in sales. From the first interaction or touch point with a prospect what perception are you creating in their minds? 

 
In my conversation with Jane, we talked about:

 

 
  • How inspired leadership makes a big impact on the bottom line.
  • Employee engagement and advocacy.
  • Most inspiring companies.
  • Characteristics of inspirational leaders and what that means for their teams.
 
When there are higher levels of employee engagement, companies see an increase in sales, customer loyalty, above-average productivity and higher profits.

 

 
Connect with Jane on LinkedIn or visit her website at www.janegentry.com 

 

 
Follow her on Twitter.
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