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The Razors Edge with Barbara Giamanco|Sales|Social Selling|Marketing|Customer Experience|Technology|Business

If you want to learn from the best minds in B2B sales, marketing, service, and technology, The Razor's Edge podcast is for you. After 25+ years in Sales, Barb understands the challenges that sales leaders and salespeople face. Barb is the co-author of The New Handshake: Sales Meets Social Media and authored the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy. In this podcast, Barb interviews authors, practitioners, and sales, marketing, service, and technology leaders from across the globe who share their expertise on everything from selling and marketing strategies and skills, engaging buyers online with social selling, top trends in technology to drive increases in revenue and pipeline and much more. www.barbaragiamanco.com
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Nov 1, 2016

In my interview with Deb Calvert, we talked about the idea that salespeople need to stop selling and start leading. An extremely interesting concept that is backed by some very solid research. Deb and her research partners did some extensive work to understand what buyers want from the salespeople they choose to work with. We are talking about specific behaviors that lead buyers in the direction of doing business with you or not. 

We talked about: 

The buyer research and how buyers view seller behaviors? 

Several of the behaviors that buyers said were important to them. 

The one change that sellers could make right now that would lead to greater sales success. 

Enjoy the interview!

About Deb 

Deb Calvert, author of “DISCOVER Questions Get You Connected”, Top 50 Sales Influencer, President of People First Productivity Solutions, a UC Berkeley instructor (teaching the popular Sales Development Principles course), and a former Sales/Training Director of a Fortune 500 media company.

Connect with Deb on LinkedIn and Twitter

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