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The Razors Edge with Barbara Giamanco|Sales|Social Selling|Marketing|Customer Experience|Technology|Business

If you want to learn from the best minds in B2B sales, marketing, service, and technology, The Razor's Edge podcast is for you. After 25+ years in Sales, Barb understands the challenges that sales leaders and salespeople face. Barb is the co-author of The New Handshake: Sales Meets Social Media and authored the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy. In this podcast, Barb interviews authors, practitioners, and sales, marketing, service, and technology leaders from across the globe who share their expertise on everything from selling and marketing strategies and skills, engaging buyers online with social selling, top trends in technology to drive increases in revenue and pipeline and much more. www.barbaragiamanco.com
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Jun 26, 2015

Today's savvy salespeople are incorporating social media into their sales process. The understand that we are both sellers and marketers in a digitally disrupted world where buyers can block access via the phone and email.

In my conversation with Julio, you'll learn:

  • What social selling is all about and the role that content plays in B2B selling.
  • Why the announcement of rFactr's partnership is a game changer.
  • The importance of aligning sales and marketing to drive revenue results.
  • Characteristics of today's modern seller.

It was a great conversation that I hope you enjoy.

Follow Julio on Twitter.

Learn more about rFactr and their social selling platform.

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