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The Razors Edge with Barbara Giamanco|Sales|Social Selling|Marketing|Customer Experience|Technology|Business

If you want to learn from the best minds in B2B sales, marketing, service, and technology, The Razor's Edge podcast is for you. After 25+ years in Sales, Barb understands the challenges that sales leaders and salespeople face. Barb is the co-author of The New Handshake: Sales Meets Social Media and authored the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy. In this podcast, Barb interviews authors, practitioners, and sales, marketing, service, and technology leaders from across the globe who share their expertise on everything from selling and marketing strategies and skills, engaging buyers online with social selling, top trends in technology to drive increases in revenue and pipeline and much more. www.barbaragiamanco.com
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Jun 15, 2017

In this episode, I talk with Federico Winer, Head of Entertainment Industries EMEA at SAP. He talked with me about he incorporates social selling strategies into his sales process. 

Fede got started some years ago when he realized the power and importance of building an online brand. He uses LinkedIn and LinkedIn Sales Navigator to share content, engage with prospective buyers and customers and plan for his sales calls.

 

You'll hear in the interview that Fede believes salespeople should be human and authentic. After all, people buy from people. He also thinks that doing your homework before sales conversations is important but that you shouldn't be over scripted. 

Finally, we talked about Fede's keys to success using social media to drive sales opportunities.

Enjoy the interview!

About Federico:

Federico Winer has developed international business for media, sports and entertainment firms since the start of his career, with a firm understanding of how humanities and IT coexist. In his role as Head of Entertainment Industries for Europe, the Middle East and Africa at SAP, Fede is responsible for the generation of Entertainment industry revenue and pipeline. He is a trusted industry advisor for both SAP customers as well as SAP Account Executives across sectors like lotteries, betting houses, casinos, amusement parks, trade shows, game publishers and museums.

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