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The Razors Edge with Barbara Giamanco|Sales|Social Selling|Marketing|Customer Experience|Technology|Business

Conversations about doing business in a digitally disrupted world. Each episode features a global executive or thought leader discussing current and future topics and trends in Sales, Social Selling, Account Based Selling and Marketing, Influencer Marketing, Leadership, Technology and more. If you want to learn from the best minds in B2B sales, marketing, service, and technology, The Razor's Edge podcast is for you.
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Jun 6, 2017

I talked with Rob Kall, CEO of Cien about the deeper impact that artificial intelligence can have on the sales process. Cien's application helps sales leaders answer difficult questions with better accuracy. Questions such as:

  • What sales numbers and budget should I plan for next year?
  • Why do teams make or miss their sales targets?
  • What leads and opportunities should my reps be focused on?
  • Which items in my playbook have the most impact on sales?

I asked Rob about his thoughts about whether sales leaders are measuring what matters most to the business. 

The impetus behind starting Cien.

The specific business problems that Cien is solving.

What he thinks about Salesforce Einstein.

And the benefits that artificial intelligence brings to salespeople.

Enjoy the interview! And don't forget to take the survey that Rob mentioned during the interview. Find it HERE.

About Rob:

Rob Kall is Swedish American serial entrepreneur, known for his data-driven approach to sales management and performance. His latest start up, Cien, is a new artificial intelligence app focused on helping teams increase their sales productivity by answering their most difficult questions.

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