Info

The Razors Edge with Barbara Giamanco|Sales|Social Selling|Marketing|Customer Experience|Technology|Business

If you want to learn from the best minds in B2B sales, marketing, service, and technology, The Razor's Edge podcast is for you. After 25+ years in Sales, Barb understands the challenges that sales leaders and salespeople face. Barb is the co-author of The New Handshake: Sales Meets Social Media and authored the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy. In this podcast, Barb interviews authors, practitioners, and sales, marketing, service, and technology leaders from across the globe who share their expertise on everything from selling and marketing strategies and skills, engaging buyers online with social selling, top trends in technology to drive increases in revenue and pipeline and much more. www.barbaragiamanco.com
RSS Feed
The Razors Edge with Barbara Giamanco|Sales|Social Selling|Marketing|Customer Experience|Technology|Business
2017
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
January


2015
December
November
July
June
March
February


All Episodes
Archives
Now displaying: Page 1
Jun 6, 2017

I talked with Rob Kall, CEO of Cien about the deeper impact that artificial intelligence can have on the sales process. Cien's application helps sales leaders answer difficult questions with better accuracy. Questions such as:

  • What sales numbers and budget should I plan for next year?
  • Why do teams make or miss their sales targets?
  • What leads and opportunities should my reps be focused on?
  • Which items in my playbook have the most impact on sales?

I asked Rob about his thoughts about whether sales leaders are measuring what matters most to the business. 

The impetus behind starting Cien.

The specific business problems that Cien is solving.

What he thinks about Salesforce Einstein.

And the benefits that artificial intelligence brings to salespeople.

Enjoy the interview! And don't forget to take the survey that Rob mentioned during the interview. Find it HERE.

About Rob:

Rob Kall is Swedish American serial entrepreneur, known for his data-driven approach to sales management and performance. His latest start up, Cien, is a new artificial intelligence app focused on helping teams increase their sales productivity by answering their most difficult questions.

0 Comments