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The Razors Edge with Barbara Giamanco|Sales|Social Selling|Marketing|Customer Experience|Technology|Business

If you want to learn from the best minds in B2B sales, marketing, service, and technology, The Razor's Edge podcast is for you. After 25+ years in Sales, Barb understands the challenges that sales leaders and salespeople face. Barb is the co-author of The New Handshake: Sales Meets Social Media and authored the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy. In this podcast, Barb interviews authors, practitioners, and sales, marketing, service, and technology leaders from across the globe who share their expertise on everything from selling and marketing strategies and skills, engaging buyers online with social selling, top trends in technology to drive increases in revenue and pipeline and much more. www.barbaragiamanco.com
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Jun 24, 2015
Sales and marketing have had a love/hate relationship for years, but the truth is that a focus on revenue is a joint goal. With sales and marketing working together, all aspects of the sales funnel are impacted in a positive way.
 
In my Razor's Edge conversation with Tracy, we talked about: 
 
  • What's changed in the world of sales and marketing and how digital has disrupted it all.
  • How to start the process of aligning both camps.
  • Who is ultimately responsible for ensuring alignment happens. 
 
After listening to the podcast, check at a recent blog post from Tracy that followed up a webinar InsideView hosted on June 3rd with Forrester Research vice president and principal analyst, Laura Ramos.  
 
You'll also learn about how InsideView can help sellers and marketers leverage social listening and insights to drive the bottom line. 

 

Follow Tracy on Twitter.

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