Sales and marketing have had a love/hate relationship for years, but the truth is that a focus on revenue is a joint goal. With sales and marketing working together, all aspects of the sales funnel are impacted in a positive way.
In my Razor's Edge conversation with Tracy, we talked about:
- What's changed in the world of sales and marketing and how digital has disrupted it all.
- How to start the process of aligning both camps.
- Who is ultimately responsible for ensuring alignment happens.
After listening to the podcast, check at a recent blog post
from Tracy that followed up a webinar InsideView hosted on June 3rd with Forrester Research vice president and principal analyst, Laura Ramos.
You'll also learn about how InsideView
can help sellers and marketers leverage social listening and insights to drive the bottom line.