In this Women in Sales Leadership episode, I talked with Samantha McKenna from ON24. We talked about:
What led Samantha into sales and what she loves about the profession.
How she set herself apart with prospects and clients from the other reps she competed against. Think going bigger, stretching further and getting creative.
The core values that enabled Samantha's sales success.
Her advice for women in sales who want to move into leadership roles, and what she did to get herself promoted into leadership positions.
Enjoy the interview.
Samantha McKenna is an award-winning leader, who serves as a Regional Vice President of Sales for ON24, and has worked within the SaaS sales and marketing space for ten years. She is a thought leader in the demand generation and content marketing space, having spoken across the US regarding webinars, the use of technology in the marketing stack, the use of analytics for business development and lead generation, and how leading law firms and professional services organizations are leveraging technology to drive revenue. Samantha served four years as a board member for the Legal Marketing Association’s Capital Chapter and actively volunteers with financial literacy initiatives in Washington, D.C.