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The Razors Edge with Barbara Giamanco|Sales|Social Selling|Marketing|Customer Experience|Technology|Business

If you want to learn from the best minds in B2B sales, marketing, service, and technology, The Razor's Edge podcast is for you. After 25+ years in Sales, Barb understands the challenges that sales leaders and salespeople face. Barb is the co-author of The New Handshake: Sales Meets Social Media and authored the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy. In this podcast, Barb interviews authors, practitioners, and sales, marketing, service, and technology leaders from across the globe who share their expertise on everything from selling and marketing strategies and skills, engaging buyers online with social selling, top trends in technology to drive increases in revenue and pipeline and much more. www.barbaragiamanco.com
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May 16, 2017

In this Women in Sales Leadership episode, I talked with Samantha McKenna from ON24. We talked about:

What led Samantha into sales and what she loves about the profession.

How she set herself apart with prospects and clients from the other reps she competed against. Think going bigger, stretching further and getting creative.

The core values that enabled Samantha's sales success. 

Her advice for women in sales who want to move into leadership roles, and what she did to get herself promoted into leadership positions.

And more.

Enjoy the interview. 

About Samantha:

Samantha McKenna is an award-winning leader, who serves as a Regional Vice President of Sales for ON24, and has worked within the SaaS sales and marketing space for ten years.  She is a thought leader in the demand generation and content marketing space, having spoken across the US regarding webinars, the use of technology in the marketing stack, the use of analytics for business development and lead generation, and how leading law firms and professional services organizations are leveraging technology to drive revenue.  Samantha served four years as a board member for the Legal Marketing Association’s Capital Chapter and actively volunteers with financial literacy initiatives in Washington, D.C.

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