Info

The Razors Edge with Barbara Giamanco|Sales|Social Selling|Marketing|Customer Experience|Technology|Business

If you want to learn from the best minds in B2B sales, marketing, service, and technology, The Razor's Edge podcast is for you. After 25+ years in Sales, Barb understands the challenges that sales leaders and salespeople face. Barb is the co-author of The New Handshake: Sales Meets Social Media and authored the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy. In this podcast, Barb interviews authors, practitioners, and sales, marketing, service, and technology leaders from across the globe who share their expertise on everything from selling and marketing strategies and skills, engaging buyers online with social selling, top trends in technology to drive increases in revenue and pipeline and much more. www.barbaragiamanco.com
RSS Feed
The Razors Edge with Barbara Giamanco|Sales|Social Selling|Marketing|Customer Experience|Technology|Business
2017
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
January


2015
December
November
July
June
March
February


All Episodes
Archives
Now displaying: Page 1
Nov 28, 2016

In this episode, I talk with Stu about his best-selling book - How To Get A Meeting With Anyone - and the creative approach that he uses to break through the competitive noise. We know that it is tougher than ever to get in front of buyers using traditional approaches like email and the telephone. That doesn't mean you throw out those approaches but I talk to Stu about other ways to stand out. 

We talked about:

  • How cartooning and marketing led to Stu's breakthrough approach to getting a meeting with anyone.
  • What contact marketing is and how it works.
  • How contact marketing integrates with today's Account Based Marketing strategies.
  • How you can get a meeting with anyone even if you don't have a skill in creating cartoons.

Enjoy the interview! 

About Stu:

stuheinecke.jpg

Wall Street Journal cartoonist, DMA Hall of Fame-nominated marketer and author of the new #1 best-selling book, How to Get a Meeting with Anyone, Stu Heinecke discovered the magic of "Contact Marketing" early in his career, when he launched a campaign to just two dozen Vice Presidents and Directors of Circulation at the big Manhattan-based magazine publishers.  That tiny $100 investment resulted in a 100% response, launched his enterprise and brought millions of dollars worth of business.

The ability to connect with the people most important to realizing one's goals ultimately became an obsession.  While Heinecke regularly employs his own cartoon-based contact methods, he became intensely interested in how others have solved this age-old challenge.  As a result, he has uncovered a unique form of marketing that until now has had no name, yet it produces response rates as high as 100% and ROI figures in the tens, even hundreds of thousands of percent.  In How To Get A Meeting with Anyone, he not only gives Contact Marketing its name but provides us with a definitive guide to what it is, how it works and has cataloged twenty categories of Contact Campaign types.

Heinecke is also the host of Contact Marketing Radio and President and Founder of "Contact," a first-of-its-kind Contact Marketing agency based on Whidbey Island, Washington.

0 Comments