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The Razors Edge with Barbara Giamanco|Sales|Social Selling|Marketing|Customer Experience|Technology|Business

If you want to learn from the best minds in B2B sales, marketing, service, and technology, The Razor's Edge podcast is for you. After 25+ years in Sales, Barb understands the challenges that sales leaders and salespeople face. Barb is the co-author of The New Handshake: Sales Meets Social Media and authored the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy. In this podcast, Barb interviews authors, practitioners, and sales, marketing, service, and technology leaders from across the globe who share their expertise on everything from selling and marketing strategies and skills, engaging buyers online with social selling, top trends in technology to drive increases in revenue and pipeline and much more. www.barbaragiamanco.com
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Jun 21, 2017

In this segment of the Women in Sales Leadership series, I talked with Mary Ford, Director, Sales Strategy and Operations at SecureWorks. 

The sales operations team is often overlooked for the value that they bring to the sales force and a company's business overall. Mary shared her views on why might happen and what you can do about it. After Mary let me know how she got started in sales, we talked about:

Mary's definition of Sales Operations. 

How to develop and evolve the Sales Ops team inside your company.

How the Sales Operations function has evolved over time.

Mary's suggestions for becoming a Sales Ops Rockstar.

Where the future of Sales Operations may be headed.

Finally, Mary shared her advice for women looking to move into leadership roles.

About Mary:

Mary Ford currently serves as Director, Sales Strategy and Operations for SecureWorks.  

Previously, she was a member of the leadership team at Cbeyond, taking the company from start-up to a publicly traded, $450 million leading Cloud and Managed services provider to SMBs. She held a number of roles leading marketing, sales operations and learning and development functions. 

Ford serves as chair of the Board of the Atlanta Track Club and as a board member for the Technology Association of Georgia Sales Leadership Society. 

Ford is a graduate of the Leadership Atlanta Class of 2014 and serves in a variety of other volunteer roles.  She holds a BA in Economics from the University of Virginia and aanMA degree in Telecommunications from George Washington University. 

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