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The Razors Edge with Barbara Giamanco|Sales|Social Selling|Marketing|Customer Experience|Technology|Business

If you want to learn from the best minds in B2B sales, marketing, service, and technology, The Razor's Edge podcast is for you. After 25+ years in Sales, Barb understands the challenges that sales leaders and salespeople face. Barb is the co-author of The New Handshake: Sales Meets Social Media and authored the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy. In this podcast, Barb interviews authors, practitioners, and sales, marketing, service, and technology leaders from across the globe who share their expertise on everything from selling and marketing strategies and skills, engaging buyers online with social selling, top trends in technology to drive increases in revenue and pipeline and much more. www.barbaragiamanco.com
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Aug 23, 2017

In this episode, I talked with Jasmine Sandler about The Importance of Social Branding and its intersection with Social Selling in Delivering Results.

I asked Jasmine to start by giving me the deets on how she got to where she is in her career today.

We discussed:

Jasmine's perspective on the intersection between Social Branding and Social Selling, and what she means by that.

You'll hear tips on how to build a successful social brand presence.

You learn why Social Branding is for everyone, and your social brand is useful for anyone from Entrepreneur to Executive.

Discover how the Social Branding of the Individual Executive supports a company's brand strength.

Jasmine provides tips for executives branding themselves online.

Finally, Jasmine talks us through a client case study, so you can understand the process she uses to help people build their brand. 

Enjoy the interview!

About Jasmine:

Jasmine Sandler is a Google awarded Author, Senior-level Consultant and Keynote Speaker on Online Branding for global organizations and C-level executives. She is the Founder and CEO of Agent-cy Online Marketing, a NYC-based Social Media and Search Agency serving global brands including: CitiBank,  Private Jet Card Comparisons, Fly Home Jets,  Tuescher Chocolates, Diamonds International, Almod Diamonds and The Shade Store.  She writes on SEO and Social Media Strategies for Fast Company, LinkedIn, Entrepreneur.com, SearchEngineJournal.com and ClickZ.com. She has a dual MBA in Marketing and CIS and is a former IBM Marketing executive. Her passions are Speaking, Singing and Hockey.

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