In this episode, my guest is Stephen Walsh, CEO of AndersPink. We focused our discussion on the art of content curation. You probably already know that part of your social selling strategy includes using content to connect and engage with new buyers. Contrary to what many "experts" tell you though, you don't have to create your own content. If you are able to do that at some point great but when you are first starting out, it just isn't that easy. Your job is to sell, right? Plus, not everyone has the time, inclination or talent to write blog posts. There are other ways to create content like recording audio tips, hosting webinars, etc. but that takes time too. That's why I like this topic. You can learn to curate content like a boss in ways that help you to engage with buyers and positions you as a thought leader in your field.
Stephen and I discussed:
What content curation is and what it has to do with social selling.
Why sharing other people's content is a good idea. Learn how it helps you.
Learn tips for finding great content fast without losing your day to the internet.
How you can be more targeted in how/when you share content with more than just the folks in your network.
How you should think about social selling and content curation as a team sport. You don't necessarily have to do it all on your own.
Finally, we talked about the FANTASTIC new ebook that Stephen and his team put out on this topic. More than theory, this is a "boots on the ground" field guide you will reference again and again. I've already read it twice! You'll find specific strategies that you can put into practical application right now to improve your results when curating and sharing content.
Enjoy the interview!
Stephen Walsh is the CEO and CoFounder of AndersPink. Stephen is passionate about helping sales teams stay smart, share better content, grow their business and keep learning every day. He's has worked in learning, sales, and marketing for over 20 years. He co-founded Kineo, an elearning company, ran sales and marketing and grew it to a $20m business before selling it. He's a co-founder of BuzzSumo, a leading content discovery tool and of Anders Pink, a new tool to help social sellers with content curation. He's written 2 books on learning and selling and is a regular blogger and speaker.