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The Razors Edge with Barbara Giamanco|Sales|Social Selling|Marketing|Customer Experience|Technology|Business

If you want to learn from the best minds in B2B sales, marketing, service, and technology, The Razor's Edge podcast is for you. After 25+ years in Sales, Barb understands the challenges that sales leaders and salespeople face. Barb is the co-author of The New Handshake: Sales Meets Social Media and authored the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy. In this podcast, Barb interviews authors, practitioners, and sales, marketing, service, and technology leaders from across the globe who share their expertise on everything from selling and marketing strategies and skills, engaging buyers online with social selling, top trends in technology to drive increases in revenue and pipeline and much more. www.barbaragiamanco.com
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Jul 5, 2017

 

Hiring the right people with the right skills is critical to sales organizations. In this episode, I talk with Katie Ng-Mak from HubSpot who shares her thoughts on hiring top talent and building a culture of inclusiveness.

As we kicked off, Katie told me what led her into a sales career and what she loves about the profession. She then shared her advice to women in sales who want to move into leadership roles.

According to the research, hiring is a top priority for many sales organizations. You'll hear how Katie believes that hiring right translates into achieving sales results.

We also discussed:

What the ideal sales persona looks like today and how that persona will evolve as we move into the future.

The role diversity and inclusiveness plays in creating a sales team of A-players.

Strategies for sales managers who may discover after hiring someone that they aren’t a fit for the role after all.

The most important thing Katie has learned about hiring top talent.

Enjoy the interview!

About Katie:

Katie Ng-Mak is a Sales Director at HubSpot where she manages a 65-person sales organization and is in charge of the company’s North America channel business. She developed her sales career at HubSpot where she started as a rep 8 years ago before moving on to sales management and sales leadership. Prior to HubSpot, she worked on Wall Street and studied at the Harvard Business School and Columbia University.

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