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The Razors Edge - Hosted by Barbara Giamanco

All things sales, marketing, service, technology and doing business in a digitally disrupted world.
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Nov 13, 2016

One thing I love about social media, which naysayers will tell you can't be done, is that I build friendships and relationships with people all over the world but may not have talked to them on the phone or met them in person yet. Such is the case with my guest Viveka Von Rosen. An admirer, I've followed Viveka for several years, we've communicated in social channels and developed a personal relationship. When we got on Skype to record the interview that was the first time we'd actually talked to each other personally. It was great fun!

In this interview, Viveka tells us about her latest book, and we talked about: 
  • Personal branding and why it is important for anyone in sales but Viveka's advice also applies to anyone in business.
  • Common mistakes people make when attempting to brand themselves on LinkedIn.
  • Tips from Viveka's book that goes beyond simply personal branding
Another great conversation that I hope you enjoy! 

About Viveka

Viveka is the author of best-selling: LinkedIn Marketing: An Hour a Day (http://amazon.com/author/linkedinexpert) & contributing author (expert) to The Sophisticated Marketer's Guide to LinkedIn. I help entrepreneurs, corporations, and small business owners use social media for better business and personal branding & more effective conversations with their prospects.

Connect with Viveka on LinkedIn

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