In this episode of the Razor's Edge, I talk to Mike Saunders at the Marketing Huddle about Authority Selling, which is also the title of his best-selling book. Today, more than ever, you need to be viewed as an expert authority in your field in order to move sales opportunities forward. Mike and I discussed:
It was a great conversation that I hope you enjoy!
He is the author of Amazon Bestselling book Authority Sellingâ„¢, contributor to The Huffington Post and Adjunct Marketing Professor at several Universities. As an Authority Marketing Strategist, I help business owners build their Authority and Expertise to enhance their Competitive Advantage and crush their competition by helping them become an Amazon bestselling author without writing a word using my proprietary 3 Hour Authorityâ„¢ System. The result is a spectacular Authority Positioning Portfolioâ„¢ which is the solution for opening more doors to closing more business.