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Dec 6, 2016

In this episode of the Razor's Edge, I talk to Mike Saunders at the Marketing Huddle about Authority Selling, which is also the title of his best-selling book. Today, more than ever, you need to be viewed as an expert authority in your field in order to move sales opportunities forward. Mike and I discussed:

  • The definition of Authority Positioning and how that is related to Authority Selling.
  • Why Mike believes that SEO as we traditionally know is almost "antiquated" and not as relevant as it used to be.
  • How to create and leverage to your advantage the Authority Positioning Porfolio.
  • The ZMOT (zero moment of truth) and how that relates to building authority.
  • How Mike helps entrepreneurs become Best Selling Authors without writing one word with his 3-Hour Authority System.

 

It was a great conversation that I hope you enjoy!

  

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About Mike:

He is the author of Amazon Bestselling book Authority Selling™, contributor to The Huffington Post and Adjunct Marketing Professor at several Universities. As an Authority Marketing Strategist, I help business owners build their Authority and Expertise to enhance their Competitive Advantage and crush their competition by helping them become an Amazon bestselling author without writing a word using my proprietary 3 Hour Authority™ System. The result is a spectacular Authority Positioning Portfolio™ which is the solution for opening more doors to closing more business.

Connect with Mike on LinkedIn and Twitter

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