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The Razors Edge with Barbara Giamanco|Sales|Social Selling|Marketing|Customer Experience|Technology|Business

If you want to learn from the best minds in B2B sales, marketing, service, and technology, The Razor's Edge podcast is for you. After 25+ years in Sales, Barb understands the challenges that sales leaders and salespeople face. Barb is the co-author of The New Handshake: Sales Meets Social Media and authored the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy. In this podcast, Barb interviews authors, practitioners, and sales, marketing, service, and technology leaders from across the globe who share their expertise on everything from selling and marketing strategies and skills, engaging buyers online with social selling, top trends in technology to drive increases in revenue and pipeline and much more. www.barbaragiamanco.com
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The Razors Edge with Barbara Giamanco|Sales|Social Selling|Marketing|Customer Experience|Technology|Business
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Now displaying: June, 2015
Jun 30, 2015

Recently, I had a conversation with Jill Rowley about selling in today's digitally disrupted world. She has some great insights into buyer behavior and the data that shows that when sales and marketing departments are working in alignment, the sales funnel is impacted at pretty much every stage of the sales cycle. While Jill told me that not enough research has been conducted to clearly shows how that inter-departmental alignment also affects customer advocacy, Jill feels strongly that there is a positive correlation there as well.

 
As Jill likes to say, today's buyer has choice and voice. If you don't stand out, you are locked out.
 
 
In this podcast, you hear about why alignment is so critical and why the "customer" should be at the heart of it all.

 

 
Follow Jill on Twitter.
Jun 26, 2015

Today's savvy salespeople are incorporating social media into their sales process. The understand that we are both sellers and marketers in a digitally disrupted world where buyers can block access via the phone and email.

In my conversation with Julio, you'll learn:

  • What social selling is all about and the role that content plays in B2B selling.
  • Why the announcement of rFactr's partnership is a game changer.
  • The importance of aligning sales and marketing to drive revenue results.
  • Characteristics of today's modern seller.

It was a great conversation that I hope you enjoy.

Follow Julio on Twitter.

Learn more about rFactr and their social selling platform.

Jun 24, 2015
Sales and marketing have had a love/hate relationship for years, but the truth is that a focus on revenue is a joint goal. With sales and marketing working together, all aspects of the sales funnel are impacted in a positive way.
 
In my Razor's Edge conversation with Tracy, we talked about: 
 
  • What's changed in the world of sales and marketing and how digital has disrupted it all.
  • How to start the process of aligning both camps.
  • Who is ultimately responsible for ensuring alignment happens. 
 
After listening to the podcast, check at a recent blog post from Tracy that followed up a webinar InsideView hosted on June 3rd with Forrester Research vice president and principal analyst, Laura Ramos.  
 
You'll also learn about how InsideView can help sellers and marketers leverage social listening and insights to drive the bottom line. 

 

Follow Tracy on Twitter.

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